I performed a complete copy audit, then developed a messaging framework that would preserve the tone at every checkpoint for a brand that communicates in both English and Romanian. Created and edited copy for the landing page, ads, presentations, socials, newsletters, promo goodies, and beyond.
Fine-tuned the voice to consistently reflect the mission (eliminating structural barriers and making the investment process more accessible), which led to a better experience for the sales team and boosted lead generation. All while prioritizing bilingual cohesion and building a style guide for the planned expansion toward neighboring countries.
I used my exoerience with highly regulated industries and making complexity sound human.